OMNOVA Launches 2021 INSIGHTS Lookbook

OMNOVA Launches 2021 INSIGHTS Lookbook

OMNOVA has launched its INSIGHTS 2021 Lookbook, featuring the latest in laminate finishes and design trends.

“INSIGHTS is our annual celebration of emerging design trends coupled with an intimate view of next-generation decorative surfaces,” said Jane Suchla, Creative Manager, Laminates and Films at OMNOVA. “This volume shares designs inspired by timely occurences in everyday life, including our quest for happiness and desire to achieve resiliency by overcoming challenges to craft our own story.”

This volume of the INSIGHTS Lookbook, PREVAIL, includes three design narratives with more than 30 new laminate offerings from OMNOVA.

  • Heartfelt – The earthy hues in Heartfelt’s color palette reflect our need to respect Mother Nature and an increasing responsibility to protect our planet, not just for our generation, but for generations to come.
  • Essential – Offers designs that improve our mental and physical wellness through the creation of moments of introspection, reflection and comfort. 
  • Path – Inspired by a desire for continuous transformation while embracing welcome distractions from the stress of everyday life.

While each narrative is focused on a single concept, together they create PREVAIL, the overarching theme of this year’s INSIGHTS. PREVAIL strips away the noise around us to reveal a deep appreciation for the simple life.

The 2021 INSIGHTS Lookbook is available for download at

The annual INSIGHTS Lookbook brings together designs in stone, metallic, woodgrain and solid colors, demonstrating their relevance for today’s retail, food service, kitchen and bath, RV and other markets. OMNOVA’s leading surf(x)® 3D Laminates are showcased throughout, featuring seamless edges and a higher level of durability and cleanability than standard thermofoil laminates, including industry-leading resistance to marring, abrasion and stains. Also featured are several designs that are available in OMNOVA's surf(x) Echo™ and Echo™ 3D Laminates portfolios. Echo laminate designs feature the latest Emboss-in-Register (EIR) technology to produce realistic woodgrain, plank and beautiful stone surfaces with unmatched realism to nature. 

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