Independently conducted research results reveal how International Woodworking Fair (IWF) buyer attendees and exhibitors evaluated their IWF 2022 show experience, according to a recently released study from IWF Atlanta.
Publication of the show performance study results occurs in tandem with the ongoing IWF 2024 Priority Exhibit Space Assignment process during which returning exhibitors with seniority points secure 2024 show exhibit space. The IWF 2022 Show Performance Research queried a random sample representative of all IWF 2022 buyer and exhibitor registrants. The study’s statistically valid results are reported at the 95% Confidence Level in compliance with research science best-practice standards. The study was designed, fielded for and reported to IWF by Atlanta-based Moore & Symons, a national research consultancy.
Research Results Highlights: