interzum 2019: Digital printing in the spotlight

interzum 2019: Digital printing in the spotlight

Offering even greater individualisation in furniture production and interior design

“Individualisation” is today’s buzzword in furniture production. Whether Industry 4.0, the latest facing materials or fabrics – in many cases they only serve one purpose: to make the end customer’s dream of a personalised home a reality. Technical innovations are absolutely central to the subject of individuality, and digital printing will play an important role here in the future. It’s the key to the efficient production of furniture, fabrics or carpets whose finishes are individually designed according to the customer’s wishes. As a source of inspiration for the design of tomorrow’s living spaces, interzum is the ideal launch pad from which to present new, promising innovations such as digital printing to the industry.

In Hall 3.2’s edutainment area, the potential uses of digital printing will be shown in a highly practical demonstration ranging from the design concept to the finished piece of furniture and thus including all the important process steps required for the integration of digital printing into furniture production and interior design.  The entire process will therefore be shown, from the choice of decoration and its transfer into the computer programs to the actual printing stage and the subsequent finishing step. In this way, visitors will discover how digital printing technology can be integrated into their processes to worthwhile effect. With this knowledge, visitors will gain valuable know-how with practical relevance. “Digital printing gives furniture manufacturers, architects and interior designers the ability to respond quickly and flexibly to customers’ needs,” explains Dr Anke Pankoke from Hymmen GmbH Maschinen- und Anlagenbau. The mechanical and plant engineering business from Bielefeld will be one of the companies exhibiting at interzum 2019 and providing content for the edutainment area as supporting partners. “Koelnmesse’s decision to explain the individual steps that are necessary to successfully integrate digital printing into furniture production and interior design is extremely helpful for companies – and it’s allowing us to reach out to new customer groups,” continues Dr Pankoke. “The recent rapid development in the operational readiness and stability of digital printing has convinced us to give this topic more space at interzum, because the desire to use this technology is growing among our visitors,” says Maik Fischer, Director of interzum, confirming the emphasis placed on this theme.

Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include CIKB in Shanghai,  interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

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