Sleek, new design and increased functionality highlight new Formica.com
CINCINNATI (April 29, 2019) — Formica Corporation, the inventor of laminate, has launched a redesign of its global website, formica.com, featuring a cleaner and more contemporary design. The new site was built to offer a more engaging user experience and enhanced navigation to help customers easily find the Formica® Brand products and information they are seeking.
Visitors to the new site will benefit from additional product sorting functionality, with the option to filter by color, material, style or product line. Enhancements were also made to the sample ordering process and where to buy searches to help customers quickly find the surfacing materials they need to complete a project.
“Our website has long been a valuable resource for homeowners, architects, designers, fabricators and many more customers” said Amy Gath, vice president, marketing, Formica Corporation North America. “We are thrilled to launch this redesign to improve their experience while browsing our product lines, or simply seeking inspiration for their next project.”
The new Formica.com website is available in 29 languages to serve customers around the globe. An overview of the redesigned site is available here.
