ATLANTA – August 27, 2020 – ARAUCO will debut its 2020-2021 Prism Thermally Fused Laminate (TFL) collection during a live video event streaming from the company’s Atlanta headquarters on September 16th at 2:00 PM ET. Tailored for the architecture, design and fabricator communities, the event will introduce seven authentic woodgrains and four versatile uni-colors inspired by holistic design, mixed media in décor, and textural realism.
The new collection includes four new pines in the Cascada Series, standard with deep, authentic Boreal texture. In nuanced shades of cocoa, charcoal, misty white and espresso, these new designs help create a comfortable balance between natural elements, solid colors, metallics and stone finishes.
•NEW: WF459 Abiqua Pine, WF460 Benham Pine, WF461 Koosah Pine and WF462 Wallowa Pine
Nordica The debut introduces one new ash, in Velvet texture, joining the Nordica Series to bring the illusion of open space to urban living. This bright, delicate wood look with soft neutral undertones brings understated elegance and minimalism to the indoor environment.
•NEW: WF458 Benham Ash
•NEW: WF456 Enigma, standard in Boreal texture.
Playing with trends of butcher block and herring bone, this textural and unique interpretation of a walnut décor is at home in a wide variety of applications.
•NEW: WF457 Castanho, standard in Boreal texture.
A multidimensional, umber tone with careful blue hints and light saw marks that add a rustic element to this chestnut woodgrain, creating a visually compelling impression.
The collection introduces four new solids to the Accentz series, standard in Velvet texture. These uni-colors are developed to combine with Prism’s exclusive collection of designer-friendly woodgrains and patterns.
SF250 Duke – a compelling yet tranquil blue green
SF251 Celadon – a sage green with soothing grey undertones
SF252 Quarry – a sun bleached neutral, between limestone and granite SF253 Adobe – a time-honored stoneware clay that adds optimism and warmth
“ARAUCO is in the unique position not only to offer customers aesthetic value, but also to provide an unparalleled service model,” commented John Verzino, TFL business development manager. “Our PRISM TFL production is vertically integrated with our particleboard and MDF substrate manufacturing, and our paper treating capabilities. We manage our own inventories to maintain a current and balanced design offering and, in this way, we can provide a dependable supply with consistent high quality.”
“We’re delighted to launch our new Prism TFL Collection,” said Cathy Hummer, TFL design manager. “Our 11 new designs lend creative balance to the designer’s palette with comfortable yet fresh colors, earthy and rustic elements, and bold textures that add dynamic to any space without being overpowering. As with all our designs, we’ve aligned this launch with our design symmetry partners to offer complementary products to assure projects have a harmonious and natural look.”
Join the live event on September 16th using this link: https://www.youtube.com/watch?v=fOoj2RxsY_I&feature=youtu.be