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Genesis Products Inc. recently unveiled a new project in partnership with IndyCar’s AJ Foyt Racing and driver Santino Ferrucci.
“As a leading supplier of RV interiors, we saw an opportunity to build on our partnership with AJ Foyt Racing by helping to renovate their driver trailer,” said Erin Curtis, VP of Marketing and Development at Genesis Products, Inc.
Genesis first partnered with Santino Ferrucci, IndyCar driver of the #14 AJ Foyt car, in 2024 due to heavy RV presence at races. “Not only do fans come to races in their RVs, but race teams rely on RVs and trailers as part of daily life,” explained Curtis. Genesis saw an opportunity to provide an upgrade for the AJ Foyt driver lounge that improved both aesthetics and function.
“Our first objective, as it is with all our customers, was to understand both the pain points and vision of Santino and the team so we could help them accomplish their goals. They wanted something that reflected their brand but also utilized space efficiently.” Genesis translated the competitive spirit of the AJ Foyt brand persona through exclusive UltraFoil laminates featuring a black leather finish offset by a premium light woodgrain. Incorporating the brand’s signature “Coyote Red” took shape in a custom countertop edge detail and cabinet liners.
Genesis Product Manager, Nic Bontrager and Engineering Manager, Kyle Rasler, played key roles in the project and leaned on unique Genesis capabilities to set the interior apart. “As the only American maker of a Euro-style door, we wanted to give the team an edgy, contemporary look. The ‘crank-style’ door and hidden hardware are inspired by European caravan design, but we’ve executed it with an American flair,” said Bontrager. Rasler took on the challenge of creating a functional space for the team, from redesigning all the interior cabinet storage to planning a new layout with a U-shaped couch, swiveling table and individual helmet lockers.
Driver Santino Ferrucci explains the result: “I couldn’t believe this was the same trailer. The transformation was incredible. It makes it a lot more enjoyable to prep, debrief with the team, or just relax,” said Ferrucci. “They turned this thing into the ultimate pit stop,” he added.
Watch the full transformation here.
Visit https://genesisproductsinc.com for more information.
