Easter Named CEO of Wellborn Cabinet

Paul Wellborn, Chairman of the Board and President of Wellborn Cabinet, announced that the board of directors has appointed Dennis Easter, Chief Executive Officer. 

The Board believes that as a seasoned executive with over two decades of leadership experience across diverse industries, Easter is the ideal CEO to lead Wellborn’s next phase of growth and success. 

Previously, Easter held pivotal roles including Vice President of Global Commercial Operations at Koch Engineered Solutions and Vice President & General Manager at Georgia-Pacific Chemicals. His tenure at these organizations was characterized by strategic planning, business growth, fostering high-performing teams, and achieving substantial growth in profitability.

“Dennis brings a wealth of experience and a proven track-record of success in leading businesses,” said Wellborn. “His foresight and approach will be instrumental as we continue to grow our business and enhance our operational capabilities.”

Before his roles in the manufacturing sector, Easter made significant contributions to renowned companies such as The Coca-Cola Company and Procter & Gamble. At The Coca-Cola Company, he spearheaded end-to-end sales and marketing initiatives, earning recognition for outstanding execution. During his time at Procter & Gamble, Easter honed his financial expertise, specializing in comprehensive economic analysis and strategic business planning, further enriching his leadership repertoire.

“I am humbled and honored to lead a company with a foundation based on a relentless pursuit of quality, and a commitment to developing mutually beneficial relationships with its customers and employees,” said Easter. “There is a tremendous opportunity to capitalize on the entrepreneurial and inventive spirit that grew this family-owned business and to align with even more premier dealer partners.”

Wellborn added, “Easter's history of leveraging strategic vision, operational expertise, and innovative mindset to drive positive change and deliver results positions him well to lead Wellborn Cabinet.”