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Choice Machinery Group, a leading manufacturer of custom and standard machinery, is proud to announce the launch of its newly redesigned website. The refresh delivers a visually compelling, user-friendly, and informative platform that better serves customers and suppliers while effectively showcasing the value Choice and its sub-brands bring to the woodworking industry.
Choice Machinery Group has made strategic acquisitions in recent years, bringing together three well-known equipment manufacturing brands: Evans Machinery, Midwest Automation (now unified as Evans Midwest Machinery), and Ritter Machinery. The group’s initial focus was preserving the reputations of these legacy brands while building awareness of the newly formed parent company. With that foundation established, the time was right to invest in a significant website upgrade to enhance brand storytelling and highlight its expertise in custom equipment design and manufacturing.
Partnering with Marketing Metal, a local marketing agency for Radical job shops, Choice set out to create a fresh look that would clearly reflect the company’s mission to provide high-quality, value-driven, easy-to-operate, custom machinery to the wood products industry and beyond. With over 20 years of experience designing and building equipment for manufacturers, Choice Machinery Group is eager to build upon the trust and goodwill earned through Evans Midwest and Ritter Machinery and its more recent acquisition, Forefront Controls.
“This website and brand refresh mark an exciting milestone for Choice Machinery Group,” said Jake Mulder, General Manager. “It’s a critical step in strengthening our foundation as we expand our offerings and grow our impact within the industry.”
The new website also houses a new company overview video featuring interviews with the company’s founder Don Mulder, General Manager Jake Mulder, National Sales Manager Ed Strahota, VP of Engineering Matt Kooistra, and Quality Control Lead Zech Powers. The team shares the company's evolution and how its strategic acquisitions, location, and processes benefit customers and help further its mission to provide top-quality equipment to manufacturers of wood products.
Visit www.choicemachinerygroup.com to explore the redesigned website.
