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Leominster, MA – June 2019 – AIS, a leading manufacturer of commercial office furniture and seating, celebrated a successful NeoCon show with an expanded showroom at The Merchandise Mart (theMART) in Chicago.
NeoCon is the world’s leading platform and most important event for the commercial interiors industry, held each year at theMART in Chicago. Since launching in 1969, NeoCon has served as the annual gathering place for the commercial design world’s manufacturers, dealers, architects, designers, end-users, design organizations and media.
“With our expanded and redesigned showroom, we have even more space to tell our story, and visitors at NeoCon loved it,” AIS President and CEO Bruce Platzman said.
AIS increased its footprint by 40 percent at theMART, expanding approximately 4,000 square-feet into the space formerly occupied by Atlas Carpet and Callagaris. The space occupies the northwest corner of theMART’s 10th floor and has expansive views of Chicago looking west.
The permanent showroom, open year round, features an array of AIS products displayed in colorful and inspiring vignettes – including tables and desks, workstations, conferencing solutions, seating, storage options and private-office products. With a total of 10,400 square feet, it’s the largest showroom in the company’s history.
Details on the expanded showroom
The AIS showroom experience begins at the reception area where LB Lounge™ products provide casual seating.
Nearby, AIS shares its Calibrate® Series story, showcasing four examples of its Calibrate® Community products. Calibrate Community uniquely expands the popular Calibrate Series into the open plan with a sophisticated and scalable design engineered for user convenience.
In this same area of the showroom, AIS also displays three examples of another product launching at NeoCon – Day-to-Day™ PowerBeam – an ultra-simplified, highly-flexible spine-based power and data distribution system that works seamlessly with AIS’s Day-to-Day Tables collection.
To the right of the reception area, a shared-office space features Calibrate Community. Adjacent this space is a private office with Calibrate® Casegoods. Continuing on, a conference room displays Calibrate® Conferencing products.
Just beyond this conference room is a display of AIS seating products – Upton™, Natick™, Devens™, Bolton™, Stow™, Grafton™, Pierce™ and Volker™ – in a variety of fabrics and finishes. Here, visitors will be able to try out AIS’s new seating-product configurator, Product Stylist.
This area of the showroom also includes AIS’s Divi® and Matrix panel systems, and Oxygen desking/benching products. A nearby café offers an area to take a break.
A custom laminate Colors/Materials/Finishes (CMF) Center displays a plethora of the choices available on AIS products. Here, designers and customers can experience in person the diversity of design-specification options at their fingertips.
Adjacent the CMF Center is an open informal lounge featuring LB Lounge and its new LB Ledge™. An enclosed creative collaborative space nearby features a combination of Day-To-Day Tables, LB Ottomans™ and other AIS seating.
Throughout the space, pops of fresh colors, greenery accents and natural materials, as well as structural elements and signage, create showroom definition and unique product experiences. AIS designed the space in collaboration with Boston-based NELSON Architects and Grand Rapids, Michigan-based Full Circle Marketing.
Visit AIS in Suite 1086 (10th floor) at theMART in Chicago.
