Registration for IWF Connect is now open, kicking off the event’s first-ever digital-only experience. The virtual show will take place October 26-30, and will replace this year’s International Woodworking Fair originally set for August 25 in Atlanta, GA.
The event is designed to provide the same opportunities for networking through one-on-one skype-like meetings and chat groups, offering a unique, enjoyable experience for both the exhibitor and the attendee and, more importantly, on a site that is easy to navigate.
“Through IWF connect, we’ll still be able to interact with customers directly, although digitally, via live-chats and virtual meetings,” said Dean Bradshaw, marketing director for FGV. “It is unfortunate that the show had to be canceled, but it’s completely understandable based on the current situation. We can still introduce our newest products virtually.”
For five straight days, the event will bring attendees together in a “virtual market” featuring the newest technologies and innovations in the global woodworking industry. Attendees will be given the opportunity to browse through hundreds of new product offerings and a gallery of live and in-demand videos.
Companies that exhibit will be offered a virtual booth brand showcase featuring images, videos, brochures, white papers, news releases, and links; direct engagement with attendees via virtual business cards and email; qualified leads from booth visitors; a platform to stage live demonstrations, live Q&A sessions and to offer show specials; and a virtual new product gallery.
In addition to direct exhibitor access through live chat and meetings, registration will include live product demos and educational sessions via webinars. Like a typical industry tradeshow, those who attend can participate in training seminars to update their skillset and grow their business. Attendees will be offered a custom show experience through My IWF Connect Show Planner.
For more updates on the event, visit www.iwfconnect.com.