Bricks or clicks?
In the evolving world of retail, savvy businesses know it’s not just one or the other that boosts their bottom lines.
Instead, those retailers are using bricks and mortar and online shopping in tandem, often employing experiential retail as a powerful way to provide consumers with personal, engaging experiences.
Often referred to as experiential retail, shopping, buying or purchasing, it’s a concept that typically involves a store in which consumers do more than buy. Through a store’s engaging and interactive design, often including panel-based fixtures and casegoods, customers experience a brand or product and therefore create a memory that fosters a strong relationship with the retailer.