Consumers and designers are increasing pressure on the furniture industry for a more powerful sustainability message.
Top materials suppliers have responded by getting behind the best materials story any industry can tell: Decorative composite wood panels are Climate Positive Now. It’s a claim that no other building material can make, and it resonates well with designers and the next generations of consumers.
“Climate Positive” describes any product, process, or business that removes and sequesters more carbon from the atmosphere than it releases. It’s a bold benchmark IKEA plans to achieve by 2030, by changing their materials mix and reducing the carbon footprint of their retail operations.
Other global brands are following suit, and North America’s top furniture and cabinet brands are leaning on materials suppliers to bolster their stories.
The great news is, because composite wood panels naturally store more carbon than is released in their production and use, they are already climate positive – Climate Positive Now.
Leading materials suppliers have joined forces to help their customers – furniture and component producers – more effectively share this story with the world on ClimatePositiveNOW.org. This is where you’ll find the many ways our industry is helping mitigate climate change and drive healthy design, spelled out in an accessible, easy-to-share format.
Climate Positive Now describes a category of materials, but it’s also a powerful call to action for a movement that only the furniture industry can lead.
For more information and to add your voice to the movement, visit ClimatePositiveNOW.org.
Published on Wednesday, October 13, 2021