NEW WALL FASHION BRAND DEBUTS: Durable, Affordable Verçade Authentic Plank & Tile Wall Accents

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-Offering Wall Retailers, Architects & Contractors New, Incremental Sales Opportunities-

NORWALK, CT – Builders, architects and wall retailers have an opportunity add trendy wall fashions to the mix with Verçade Wall Fashion (pronounced Ver-sahd). Comprised of authentic visuals in vinyl composite planks and tiles, Verçade offers the high-end style and drama of natural stone and hardwood for interior walls at budget-friendly price points. Verçade allows retailers to easily enter the fast-growing wall panel plank and tile category and capture incremental sales by offering a cost-effective alternative to ceramic wall tile or reclaimed wood.

Verçade provides limitless design possibilities for the home or office – and it’s an excellent choice for either residential or Main Street/commercial installations because it installs fast with little downtime. Ideal for feature walls that add impact for flips and renovation at a relatively affordable cost, Verçade is suitable for commercial application in virtually any sprinklered interior as referenced by the International Building Code. Verçade answers the call for durable, lightweight planks and tiles identified as a growing design trend in hospitality, retail, corporate, and multi-family market segments. A Verçade architect folder has been produced to merchandise the line to the A&D community and end user specifiers.

INSTALLATION

Verçade is easily installed with roll-on adhesive, as if painting the wall, or double-stick adhesive tape. A full range of matching trim pieces are available for Inside and Outside Corners, End Cap, and Chair Rail. For those wishing to eliminate the need for Inside or Outside Corner transitions, Verçade can transition outside and inside corners without the need for additional trim pieces, creating a clean and finished look. This is an advanced installation technique for which Verçade recommends professional installation. Verçade is only approved for dry wall installations where surface temperature does not exceed more than 90°F and should not be installed on wet-wall application areas such as shower and tub walls. Using Verçade-approved adhesives or tape is recommended for optimal installation results.

STYLE & DESIGN

By using a proven vinyl surface layer over a high performance lightweight rigid composite core, rather than being constrained by the limits of natural hardwood, Verçade can achieve wider design, color and texture variation.

Verçade Wall Fashions feature an incredible range of beautiful 6”x 48” planks and 12” x 24” tiles to create custom, one-of-a-kind looks in a multitude of applications. From dramatic full-room or feature/statement walls and wainscoting to headboards and kitchen backsplashes, islands and peninsulas, Verçade offers texture, style and color to suit every taste. Myriad patterns can be achieved with Verçade in both horizontal and vertical formats. Tiles can be installed in Bricklaid, Diagonal, Basketweave and Corner to Corner (horizontal and vertical) motifs, and planks in Ashlar (Horizontal and Vertical), Diagonal, Single & Double Herringbone and more. A pillowed edge detail lends a natural, realistic look and feel to each product and helps minimize the effects of imperfections in the wall.

The Verçade palette is neutral yet versatile, intended to work with a wide range of interior paint colors so it becomes an accent with a long life that works well in any interior residential or office setting. Complement dramatic statement walls with low-key surrounding paint colors, or go bold in paint and create a color-blocking effect with a more neutral Verçade pattern for a calming interior.

From a performance standpoint, Verçade is not subject to the cupping, checking or cracking that can happen with natural wood planks. All Verçade Wall Fashions are protected by a durable ceramic bead finish and Ultra-Fresh treatment to inhibit the growth of mold and mildew. With a 4.8 mm gauge, Verçade is covered by a Limited Lifetime Warranty.

INCREMENTAL SALES FOR WALL RETAILERS

To motivate wall retailers to carry Vercade, the pricing has been structured advantageously for dealers to sell Verçade at a lower price than on the direct-to-consumer website. Verçade at retail is competitively priced at $6.99 – $7.99 sq. ft. rather than the $8.99 on vercade.com. A compact retail display features take-home 6 x 9 inch samples of Verçade’s 24 SKUs, expandable up to 36 products.

To obtain a display or an architect folder, contact a Verçade Wall Fashion distributor in your region: 

Tri-West, Ltd.: California, Nevada, Utah, Colorado, Arizona, New Mexico, West Texas, Hawaii

Herregan Distributors, Inc.: Minnesota, North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Missouri, Iowa, Wisconsin, Illinois, Michigan

William M. Bird: Maryland, Virginia, West Virginia, North Carolina, South Carolina, Central & East Tennessee, Georgia, Alabama, western panhandle of Florida.

Discover the perfect marriage of form and function in wall fashion by visiting vercade.com

Published on Monday, November 5, 2018