CUSTOMER EXPERIENCE

In modern commerce, the most important factor driving buying decisions is not price. It’s customer experience (CX). This general trend shapes retail design and provides opportunities all along the value chain.

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Next Level Panel Processing

In Germany, the analogy is strong between the automotive industry—often considered the most vivid expression of what a culture is about in a time—and the kitchen industry. In both, the end product not only has to function, but it has to look great, be efficient to manufacture with regular modifications and give pleasure to the operator.

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How It’s Made Matters

It’s no secret to any of us in the decorative surfaces industry that TFL, or thermally fused laminates, may just be the least understood surfacing option on the market. Lack of “brand” identity (and especially strong recognition of its closely allied product, HPL) or lingering perceptions tied to once-imperfect manufacturing standards—who’s to say what exactly is to blame.

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Ahlstrom-Munksjö invests, adapts in response to decor market changes

2018 was an eventful year for the decor paper business in general and Ahlstrom-Munksjö in particular. To assess what happened and what lies ahead, Surface & Panel posed a series of questions to Tomas Wulkan, executive vice president, decor, at Ahlstrom-Munksjö, a global leader in fiber-based materials.

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Parallel universe

Imola, Italy, in October for the 10th edition of Cefla Live, which showcased the industry’s most impressive operational finishing laboratory. At the event, Cefla demonstrated definitively why it would be a misnomer to simply call the company a finishing technology provider.

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