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Not surprisingly, the emphasis is on design at Italian furniture maker Composit. But it’s not all about design at the family-owned, Pesaro-based company.

The fast-growing manufacturer of laminate casework, panel systems and other office furnishings is content to let its bigger competitors invest tall dollars in speculative product development. It prefers to wait and see which workplace trends actually gain traction and then pounce on the opportunity by designing products that it can quickly bring to market.

When your title is “chief disruptor,” you aren’t intimidated by technologies that are permanently changing the way we conceive, design, manufacture and sell products. Instead, you embrace those technologies and see opportunities where others see threats.

Tom Wujec is chief disruptor at Autodesk—the Oscar-winning industry leader in 3D computer animation technology and one of the world’s largest software companies—and he revels in sharing today’s exciting opportunities during his celebrated talks on innovation.